I am currently in the startup of a new course block at my first course at Lernia, Back End developer where we will learn about Agile methods and work with a agile sofware development project in ground.
In this course part I am reading about agile methods, and the benefits of it, such that you work in sprints and closely with the product owner in a dedicated team that work agile in short sprint to deliver software instead of a big developer project.
According to studies, only 20% of software developers succeed at all, and the world is constantly changed. The agile manifest was proposed in 2001 by a set of developers, and is the most common used framework companies uses in their software development project. The methodology embraces fully working software projects in favor of compherensive documentation, focus on the teamwork and people, and deliver smaller parts of software often instead of building a large software over time. The customer should work tight with the team during the whole process, and embrace good communication, so the team can adapt to the rapid changes that occurs to the process.
The intention is to ship now instead of building for the future, and work with lean processes. In a globalized market, you need to release a product fast and constantly adapt to conditions, since we work in a global world where your company are actually competing with other at the other side of the planet. The old waterfal method, where you work with a compherensive requirement spec in a year doesn't work since the market changes constantly.
I see that the same can be applicable in the music industry too. With streaming platforms such Spotify, flood of new content every day and people unwilling to pay for music, there is an extreme competition for the slots that can give exposure. As people are unwilling to discover new content, and embraces playlists over seeking music actively, musicians, artists and labels must secure placement on the major playlists and get curator's attention in order to even take off.
And it is it not enough to be an amazing musician. Releasing a song is like buying a lottery ticket, where the prize is getting the major features. With the flood of good content ingesting in the streaming services every day, the editors does find new good releases randomly, so being great is today not enough to get exposure. You must have the fortune to get your released in a timely manner so the right editor sees it at the right time to make it.
Yesterday I gotta see live when one of Spotify largest playlists were updated in real time, and then cleared and all songs added again. And then the playlist again being refreshed at the following morning. It seems like there is a special analyze process that takes random releases from the new release pipeline alongside with other content that have been indexed by their Particle Dector (everynoise.com). So I regret I didn't release anything in sunday, but it told me that Spotify is like a 50% lottery and 50% audition to make success. A great sound uploaded at a specific time when updating ongoing could increase the chances it gets featured.
Another parameter is that Spotify uses listening data when finding the right sound of the playlist. Spotify can scan millions of playlists for getting a clue on what kind of sound that people tend in a certain moment in order and then compile a playlist that meets that moment. It also means that there is a market analysis of what content which should be promoted at a certain time.
On this way, increasing the chance of success means that you have "reverse engineer" their strategy, by constantly monitoring what kind of sound model that makes most sense right now and then try to tweak your song to match that sound base.
On this way, I take an agile approach in my music production process. I create a bunch of songs in a melody, theme and style and submit them to Spotify. Then try to share them. If it does not really take of, I go back to the Logic and try to add new elements to the track that might seems to be trending for the particular genre (such piano keys, or ambient texture), and then submit as a new edit. On this way I work in similar way as agile software development, where my music is the 'software' for the brain instead of the computer.
My sprints are about 1-3 weeks and try to release often. I analyze the tracks on the playlist I think my music would fit great on, such Chill.out.brain, Sleep etc. and try to add some elements to my track that is common, or removing elements which I think won't make well, and make a new release. This is why you see many "copies" of my singles, since I work incretementally in my music proccess, constant evolution instead of product releases.
My music is modular, if I find that my song is good but not suit the particular genre, such with Swimming melody, I reuse the melody in a track for another style, and try to take on an apporoach from there.
By releasing new often and have a constant analysis of the flow of music that get featured, I can figure out the 'code' of music that is most prone to get promoted, and this been an effective strategy to generate success. Currently I have six tracks featured across two playlists, SPA Treatment and Sleepify, and hope to get more playlists in the future. Also, I am also featured of a number of user generated playlists too.